Price is What You Pay, Value is What You Get



In real estate, we basically call the prices what you pay. You may want to go for an agent that is cheaper or the commission is a lot less but you might want to consider that they might skip a few things when it comes to marketing. So they might be cheaper but the end result might not be what you are hoping for. Read on to know the difference between getting value versus the price you pay.

I get a bit because my commission is a little bit higher than most but you do get someone that’s working 7 days a week, always on call and always contactable. Last Sunday, I sold one and we are running around on a Sunday. The buyer had an offer on another property and they could not get hold of the agent. When they couldn’t get hold of the agent, they were tossing up between two properties and that can make a big difference when it comes to the end result. That small amount of percent of what you pay is fine in the end. They are able to save by being able to move forward quickly with the sale and move on to the next one. And that is providing a good value for them.

So another example is that last night, I was looking forward to a quiet night at home but the air-conditioning wasn’t working. After a long days work, I was looking forward to just sitting and watching Netflix, but it did not happen. So I rang a few people that I’ve done business with to fix the air-conditioning and the first one I called couldn’t make it. The other one was here at 7 am and fixed the problem, which is great. I was happy to pay, and there will be a call out fee on a Sunday which is expected to be a little bit more. Outstanding service, really nice person to deal with, so the service I was offered, the value that it gave me and the value it gave my wife was unbelievable, so the cost did not even matter because the value was more than enough.    

We get caught up on “how much it cost” or what you are going to pay to have a certain thing but if it can get you the desired result, then that payment becomes null and void. So when people go to the cheaper price, I’ll say “What’s the difference between you and another agent?” Was I happy to pay hundreds of dollars to get my air conditioning fixed? Yes, because it got done. I don’t have to worry about it tomorrow and I don’t have to go and let anyone in my house during my normal work hours. The price became null and void due to the value that was given. I am happy to pay that when what I got was value for my money, which is someone that comes out and fixes the problem straight away.



In the real estate world, it might be a commission and if that agent gets you an extra hundred thousand dollars or an extra two hundred thousand dollars, and an extra 6 to 10 grand commission, well it doesn’t really matter much because of the end of the day, they are the ones that you are entrusting to sell your property and they are the ones working hard to do that for you. If you’d like more tips on getting more value for your property and future investments, give me a call today on 0405 000 219.

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BEN WAKELY | 0405 000 219
Bardon Agent of the Year



Mitch Hills

Entrepreneur, marketer and problem solver from Brisbane, Australia. Founder of Mastered Marketing, making people awesome online!